Today we talk about how to build authority for your website or domain. Having an authoritative website helps you create more leads, prospects, and sales. While not difficult there are some things to keep in mind when creating authority around what you do. Today we talk a little about this and cover things such as… [...]

This is one of those questions I get a lot. Especially from small business owners and solo entrepreneurs. How do I make social marketing worthwhile? What should be my goals? Why we cover this in today’s show is both a result of the survey results we have received and a new report called the Small Business [...]

Checked out a new social website called Gravity.com. Check it out. At the least reserve your username. You can also see a great review by Liz Gannes here. How to create a store on Facebook. Do you have stuff to sell? I found a great application to create a storefront on Facebook. To get started [...]

Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100. view here >> LinkedIn Tips and Advice Fill out your profile 100% Not all communications within LinkedIn gets delivered. It’s not LinkedIn’s fault it’s more that the email addresses [...]

The third post of a three part series from guest poster and venture capitalist Mark Suster of GRP over at Techcrunch is a must read. view it here. From there we talk a little about wikileaks and why we should be concerned about some moves by the powers that be. View a great round up [...]

ENGAGEMENT THE THINGS YOU DO ONCE YOU HAVE AN AUDIENCE. This is actually the step where you get permission to move to the next step. First and foremost you must ensure that you deliver on what you promised in your acquisition strategy. Engagement can arguably be the most important step. Without proper engagement you simply [...]

Another reminder on why building on top of a platform that you don’t control is not a great idea. Although, relevancy and reaching your target market is our main topic. We start by talking about how Facebook has confirmed that the removal of the boxes tab is a sweeping change that will see the disappearance [...]

When all you have is an email address, Flowtown can give you a name, age, gender, occupation, location and all the social networks that person is on. Check out FlowTown.com >> How often do you communicate with the people you should? etacts tracks that for you (for free). Visit Etacts >> SWIX is like Google [...]

MONETIZATION – HOW YOU MAKE ROI ON TIME AND RESOURCES Special Report View the social media strategy special report here It’s important to note here that monetization in social media is vastly different for each company or individual. For some companies it will be very apparent—such as a T-Shirt company it would be acceptable to [...]

ENGAGEMENT THE THINGS YOU DO ONCE YOU HAVE AN AUDIENCE. This is actually the step where you get permission to move to the next step. First and foremost you must ensure that you deliver on what you promised in your acquisition strategy. Engagement can arguably be the most important step. Without proper engagement you simply [...]