Are you selling o what your core target market truly wants? Have you clearly indentified why your customers or clients really choose to buy what you have? In the book the Sales Advantage they mention a concept that I relate to new media marketing. Teh Dominate Buying Motive. This is essentially the emotional reason why [...]

What is a a secret tool you can inject into all your new media communications? Priming. Priming is a psychological term that essentially explains how an earlier stimulus influences response to a later stimulus. It works best when you the two relevant pieces of information are presented in a similar manner. For instance a verbal [...]

Okay another high level show but this point is important. I’ll get right to it… How often do you ask what value are you providing your audience? Or do you do that gut check and ask yourself what is the value or benefit someone sees in me or my organization. Some great questions we talk [...]

Are you out in the digital market place creating content, engaging social, and learning all you can about driving traffic and creating leads? I’ve found that before you get started or if you are stuck in a rut answering 6 questions will help you refocus your efforts. Recently John Colley wrote What (on earth) are [...]

  I haven’t heard this topic spoke about much in the blogging or content creation world lately. Maybe it’s fell out of grace but I think it’s still a relevant content creation strategy even in this highly fast pace digitally connected world. Today’s show we talk about two things… What is evergreen content? How to [...]

  Does your business run in a cycle? Many industries follow a cycle, sometimes it’s budgetary but sometimes it’s seasonal. This time a year people typically are starting to get out of summer mode and switch back to business mode. For many businesses this is when increased inquiries and product sales begin to pick up. [...]

  Today we talk about something that I believe is very important. The changes that are about to happen with technology and peoples attention. We already are overloaded. For instance here is some interesting statistics: 60,000 new book titles are published each year in the United States alone. (300,000 worldwide) More than 18,000 magazine titles [...]

  I saw this awesome quote from Jeff Bezos (founder and CEO Amazon) when he was on the Charlie Rose show (see video). “Before if you were making a product, the right business strategy was to put 70% of your attention, energy, and dollars into shouting about a product, and 30% into making a great [...]

  Today’s show is inspired from master direct marketer Eugene M Schwartz. This exercise is what I consider one of the key’s to understanding reaching any target market. Think of what solution your product, your service, your idea, or even you solve. Typically your solving a need or a desire. What is that need or [...]

  A few recent stories had me thinking… what will the digital landscape look like in a few years. More importantly how will we engage and reach our target audiences? Finally I asked what can we do to get prepared for that, if anything. The first story comes from the Guardian about How the internet [...]